Web design is an artwork, and surprisingly, it’s easy to mess it up.
A wrong website practice is more than enough to make an excellent looking, award-worthy website into an “I’ll-never-visit-this-site-ever-again” moment. And it’s the same wrongdoings that we see all over again. Even the experts are guilty of doing them sometimes.
Currently, there are 1.94 billion sites online, and it continues to grow every second. But what does it signify for your business? It means that there’s little room for mistakes when it comes to your web design.
Because let’s face it, with the several options that individuals have on the internet nowadays, there’s nothing that could stop someone from clicking that “back button” on their browser and going with one of your competitors.
Read on to recognize some of the most frequent and the most cringe-worthy web design practices so that you can avoid doing them yourself.
Pop-Ups or Pop-Overs
Pop-overs are FINE. But you might commit a mistake by placing the pop-over display at the wrong time. Nowadays, many websites make pop-ups ‘pop’ as soon as you enter the page.
Why would a user want to sign up to your mailing list if someone hasn’t even read a single word on your website? The entire point of content marketing is to prove how you can give value and then to make sure that people will subscribe.
It has several advantages. There’s no doubt about that. But consider avoiding the box from displaying until visitors already stayed on the page for a couple of minutes.
There’s one thing that’s much worse than an early pop-over, which is the non-mobile-friendly one. Your site visitor will be stuck staring at the pop-up if the ‘x’ button won’t work. Make sure to avoid this web design practice!
The Website Takes a Few More Seconds to Load
If you think that people are impatient offline, they’re even more impatient online. Thanks to the “back” button because visitors can leave immediately when the site takes a long time to load. They don’t like to wait for anything because they expect your website to load fast.
When we say a fast loading website, it doesn’t mean under ten or five seconds. 47% of visitors expect a web page to load in 2 seconds or less. If they’re using a mobile phone to browse, that percentage increases to 53%. You can also check your page by using this tool called pingdom.
Using Low-Quality Website Images
A balloon without air is hopeless. However, if you fill in the balloon with air and free it into the clouds, it will create a beautiful visual.
Free Image Editing Tools
Here are some free image editing tools that can help you produce high quality images (even 4k):
The same applies to your website. You have uploaded some images to your site. Either the focus is unclear, does not come with an excellent resolution, or it does not combine well with the tone of your brand. This web design practice will kill your website.
What’s the best thing to do?
You can either hire a professional photographer or illustrator who could help you with the same. They are experts in creating an image deck for you. You can also use stock images. Where else could you legally get this type of high-quality photos?
You can also consider implementing typography and color to produce art in its dominant form. Your website images should be clean and high-resolution, something that will encourage the users to scroll down through the whole site.
It might be just design images that we are talking about, but these are the best ones.
Autoplaying Videos With Sound
If you have a video inserted on your web page, make sure to turn off the autoplay. Or at the very least, eliminate the sound.
If you think that a loud sound on your website as soon as people load your page is an excellent way to get attention, it’s a much better idea to close your site immediately.
Most individuals browse various sites at once, and when they hear a noise from one tab, they will look for the one which has a sound icon next to it and hit ‘close.’
Many website visitors also like to listen to their music while they browse, which means they won’t hear the audio of your video anyway, and it will only come out as a mess.
Scrolljacking is something of a dirty expression among web designers and developers.
It’s the manner of naturally ‘hijacking’ the scroll bar on a website and turning a page of standard content into a sequence of slides.
If you’ve been to a site that does this practice, then you’ll likely know just how upsetting it is, and worst of all, it hinders you from skim reading, which means you need to wait while each ‘slide’ loads.
To avoid this lousy website practice, at least provide the option to ‘view as the list.’ Of course, some web experts like this design because it also means that they can insert more ads.
Are you a part of the hamburger menu fans club? If so, you might be using it in your website designs, as well. Though several reviews talk about whether the hamburger menus are recommended or not, you should maintain simple navigation for your website design.
Also, incorporating multiple levels and several dropdowns is not a web design recommended practice. Make sure to re-design the frame of your navigation if you think that it’s too complicated to navigate. And, with the application of the Grid, re-designing the navigation becomes effortless.
When the site has navigation which has three to four items, people are forced to click through for the effectiveness that it offers.
Non Responsive Design
Responsive design has been recorded as the most crucial feature for a website.
It’s a pretty significant claim to make, but it makes sense when you understand that responsive design makes your website available to everyone regardless of what device they use.
Visitors checking out your website on smartphones, iPads, desktops, and PS4s have knowledge that’s optimized for their devices, which, as it turns out, is what Google suggests.
When developing a website that targets devices like smartphones, Google recommends three various configurations:
- Websites that use responsive web design. For example, sites that cater to all devices on a similar set of URLs, with each URL working the same HTML to all devices and managing just CSS to alter how the page is rendered on the device. It is Google’s first recommended configuration.
- Sites that dynamically work all devices on the same set of URLs, but every URL serves various HTML and CSS regardless of whether the user agent is a mobile device or a desktop.
- Sites that have a different desktop and mobile sites.
Responsive Web Design & Mobile Friendly Design
Responsive web design is a method to develop web pages that change how they look with the help of CSS3 media queries. That is, there is one HTML code for the web page despite the device accessing it, but its display alters using CSS media queries to specify which CSS rules implement for the browser presenting the page.
Generic 404 Pages
404 pages are silently killing your site’s traffic. A lot of users don’t even exert an effort to take an affirmative action to fix the problem. Most users usually click the back button and leave your site for good.
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